Indian Premier League 2020: 269 million viewers watch the tournament in Opening Week
IPL 2020: Average impressions per match increased by 21 percent as compared to 2019 season.© BCCI / IPL
All eyes are on cricket in the 13th edition of the Indian Premier League (IPL) as the league was seen by 269 million viewers in the opening week – an increase of 11 million viewers per match compared to 2019 – 12th edition 15% increase in ad volume compared to According to a BARC-Nielsen report, titled “Television viewership and advertising consumption of IPL-13 2020”, average impressions per match increased by 21 percent compared to 2019, while one match was fewer and fewer channels. Compared to the previous season.
One in every three television viewers watched the IPL and 44 percent of television households watched the tournament. The opening week saw a 15 percent increase in minutes compared to the previous version.
Advertising volume also increased through the first six games before showing a two per cent drop in the previous six matches, while the total ad volume (lakh) saw a 15 per cent increase.
Among OTT platforms, Disney + Hotstar has seen a 32 percent increase in user base in recent weeks due to massive gains. For IPL Week related sports apps and fantasy sports apps, Disney Hotstar has gained significant viewership base.
While the opening match between Mumbai Indians and Chennai Super Kings saw viewership of 52 million impressions (29 percent more than in 2019), 2 to 7 matches continued to have over 34 million impressions – more than 100 million viewers on the match. Viewed by.
Audience also increased in all age groups and gender was the largest contributor to viewership with the age group of 15-21.
Smartphone usage saw an 8 percent increase compared to recent weeks. While the second phase of lockdown saw usage of three hours and 54 minutes, the week of September 19 saw three hours and 29 minutes of usage.
Video streaming also saw a 13 percent increase compared to recent weeks. The week of September 19 was spent three hours 49 minutes.